Working to a brief and the process I will be following:
Brief 1
Create packaging for Quakers new ‘chilled creamy oats’ product for young women looking for a truly delicious healthy snack. The target audience is young women juggling many jobs and priorities every day. In like to eat well but also love treats and hate feeling hungry. I like the idea of oats for the natural goodness but find the idea of eating and bland and unappealing.
Food Packaging Research
Packaging aimed at women
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